Wednesday, 21 May 2008
week 11: Does the music industry create the market?
The first question that comes to mind is does the music industry control the consumer, or the consumers control the industry? As when a boy band comes out for example Boyzone and they go to number 1, the industry tends to set trends by bringing out other boy band groups like Westlife that sound similar to Boyzone. Theodor Adorno suggests that recordings generally sound the same. Which I disagree with personally, but with Boyzone and Westlife their music sounds alike. As a consumer your in control as you have the choice as to whether you want to buy a single or not, the music industry cannot force people to listen to music. On the other hand the industry can over publicise a song by putting it on TV regularly and playing it quite frequently on the radio, which can have a little effect on you. As technology is developing I feel that consumers have control of the music industry, as when an album is good from an artist the industry try and sell something similar to the last album, while the consumer expects something different, they can go and search for what they want.
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1 comment:
I would agree that one of the arguments against an all powerful recording industry is simply the number of songs that fail to make a commercial impact. However, I would also say that there is something in the idea that the industry plays a large part in setting and maintaining trends by focussing its attentions and budgets in tried and trusted directions.
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